With the brief fully realised after a call, coffee, or chat over Skype, it's time to get to get the ball rolling. To start, a direction for the project is established, followed by research, creating mood-boards and sketching first concepts: according to the needs of the project.

Once the plan of action is ready we run through early ideas, listening to your feedback and making any adjustments.

This is where the bulk of most projects takes place. It includes first designs, filming, or photography - whichever are required. This stage also includes the editing process, which for design includes developing interations. For video and photography this is where the post-shoot editing is done.

For projects where feedback and development apply, I take the initial concept(s) or first cuts, then through discussion and collaboration with you, refine them to craft the best end-result. It is perfectly normal for there to be plenty of back and forth at this stage, to ensure that everyone is entirely happy with the final results of the project.

Final files will most-often be delivered by digital means - typically cloud storage or direct email. I will let you know which files do what, so that you have the best understanding when it comes to putting them out in the real world. I also keep backups on my side. So if anything happens to your files, the originals will be safe and sound and can be re-sent.